Established 2010

◆ ASEAN on the Horizon Extending the ecosystem across the region ◆ Nationwide Presence Career fairs in every major region ◆ Where Talent Meets Opportunity Employers, universities and graduates, connected ◆ The Nation's Talent Authority Trusted on employability since 2010 ◆ Employer Branding Becoming the employer every graduate aspires to join ◆ Talentbank Career Passport Register free at talentbank.ai and reach 25,000+ employers ◆ Now Open Voting for the 2026 cohort is underway ◆ Employers' Choice Award The universities trusted by the nation's leading employers ◆ Graduates' Choice Award The nation's most-loved employers, chosen by graduates ◆ 90% MNCs, GLCs and Leaders The calibre of employers we partner ◆ 50+ Career Fairs a Year The nation's largest graduate employability ecosystem ◆ Millions of Lives Touched through career fairs, awards and the Handbook ◆ 100+ Universities Partnered across the higher-education ecosystem ◆ 25,000+ Employers From MNCs and GLCs to the nation's fastest-growing firms ◆ 16 Years Connecting the nation's talent and employers since 2010

About Pay It Forward

Managed LinkedIn Talent Campaigns

Reach the exact talent you want to hire.

You have the budget. We bring the expertise and the hands. Talentbank plans and runs precision LinkedIn campaigns that put your roles in front of the right candidate profiles, and we are paid in part on the qualified candidates we deliver. It is considered, hands-on work for serious budgets, and we take on only a handful of campaigns at a time.

Book a Strategy Call → See How It Works

16 Years reading the talent market 25,000+ Employer partners Precision LinkedIn targeting

The Challenge

You have the budget. The expertise is the gap.

A serious campaign budget can sit idle, or quietly underperform, when the team is short-handed and the platform is unfamiliar. Audience setup, creative, bidding and daily optimisation all take specialist time. We run it for you, so the spend works as hard as it should.

What We Do

Precision campaigns, managed end to end.

You keep your own LinkedIn ad account and pay LinkedIn directly, so the spend stays transparent and yours. We bring the strategy and the execution.

Target

Audience & Targeting

The right candidate profiles, not a broad net.

We define your ideal candidate and build the audience around role, skills, seniority, function and company, sharpened by our reading of the talent market. Targeting follows LinkedIn rules for employment ads.

Build

Campaign & Creative

Built properly, from account to creative.

We structure the campaign, write and design the ad creative, set up conversion tracking, and configure bidding so every ringgit is accounted for and working towards applications, not just impressions.

Optimise

Optimise & Report

Managed daily, reported plainly.

We monitor and tune the campaign through its run, shifting budget to what works, and give you clear reporting on reach, cost per qualified lead and candidate quality. No vanity metrics.

How We Charge

A model that aligns with your outcome.

This is not the cheapest way to fill a role, and it is not meant to be. We do not bill for hours. Our fee has two parts, so we are rewarded only when you get the candidates you came for.

A transparent base.

A clear management fee for the expertise and the work: strategy, audience, creative, setup, daily optimisation and reporting. You always know what you are paying for.

Paid on performance.

On top of the base, a performance component tied to the qualified candidates we deliver. When the campaign works for you, it works for us. Our incentives point the same way as yours.

How the commercials work.

You own the ad account. You pay LinkedIn directly, so the spend and the data stay yours.
Terms are shaped around you. The base and performance components are set against your budget and goals on a strategy call, never sold off the shelf.
We take on a limited number. This is a hands-on service, so each campaign gets our full attention.
Budget guidance comes on the call. We will be straight about whether a campaign is the right route for you, or whether posting directly on our job site would serve you better.

Book a Strategy Call →

The Process

From brief to qualified candidates.

Four steps, and most of the lifting is ours. Here is how a campaign comes together.

Strategy Call

We agree the roles, the ideal candidate profile, the budget and what a qualified candidate looks like for you.

Audience & Plan

We build the targeting and the campaign plan, informed by our reading of where your talent is and what moves it.

Launch & Optimise

We set up the account, creative and tracking, launch, and manage the campaign daily, moving budget to what performs.

Report & Refine

You get plain reporting on reach, cost per qualified lead and candidate quality, and we refine as we go.

Why Talentbank

Not an ad agency. A talent authority.

A general agency can buy LinkedIn ads. Few understand the talent market the way we do. For sixteen years, our career fairs, awards and research have taught us where talent is, what it values, and how to reach it.

We are also our own client. Talentbank spends six figures on LinkedIn advertising every year, running campaigns to reach specific candidates in the fields and demographics we serve. We know what the platform rewards and what a wasted impression costs, because we pay for it ourselves before we ever spend yours.

That is what makes the targeting sharp and the candidates relevant, and it is why we are selective about the campaigns we take on.

This service is talent attraction, distinct from our Recruitment and Executive Search work. Here we help you reach and engage candidates at scale. When you would rather we manage the placement itself, that conversation is open too.

Good to Know

The practical questions.

Who holds the ad budget?

You do. The campaign runs in your own LinkedIn ad account and you pay LinkedIn directly, so the spend is always transparent and under your control.

What counts as a qualified candidate?

We agree the definition with you upfront, based on role fit, seniority and the signals that matter to you, so the performance component is measured on something real.

Can you target specific people?

LinkedIn does not allow targeting named individuals, and employment ads follow anti-discrimination rules. We target tightly by role, skills, seniority, function and company instead.

Is there a minimum budget?

As a guide, we ask for a minimum ad budget of USD 25,000 to get started, so the targeting and optimisation have room to work. If your budget is smaller, posting directly on our job site is usually the better and more cost-effective route, and we are glad to point you there.

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Put your budget to work.

Tell us the roles you are hiring for and what you want to achieve. We will shape a campaign and a fee around your goals, and show you what becomes possible with the right partner running it. We work with a limited number of organisations at a time, so the sooner we talk, the better.

Book a Strategy Call → Talk to Our Team